A small business hired us to promote their grand opening. They had us write a commercial that stated they would exceed customer expectations, great at serving people, had many years of experience and were very knowledgeable about business. The problem was on the day of their grand opening they were 15 minutes late to open their doors and 10 people were standing in the cold waiting for them to open, the place was a mess, boxes in the aisles, and they were oblivious to the whole thing!
Instead of pointing out everything they did wrong I decided to […]
