My friend owned a large furniture store, and he was having problems making enough sales to survive.
He had a great location, unique, well-priced furniture, more than enough space, and decent salespeople.
This store seemed to have it all except the level of sales needed to achieve its goals.
I recommended he bring in an interior designer to come in and layout the entire store the way a real estate agent stages a home.
His sales exploded!
People stayed in the store longer, and the average sale doubled!
He still had the Same advertising, Same location, Same furniture, Same […]